We create products, services, and strategy for a humanistic future.

Service Design Diagram
Elliott Running a Workshop
Service Blueprint Thumbnail
Alex Running a Workshop

Alex Giving a Talk on Healthcare
Product Testing


Alex Wilcox Cheek

Alex is an entrepreneur and designer in one: he has launched successful startups and holds patents in data visualization, social currency, and online learning. He has also worked deep within industry, leading teams on product, design, and strategy within Fortune 100s. For ten years, he was a Carnegie Mellon professor in design, business, and information systems where he also helped establish the university’s branch campus in Qatar. His work has ranges from deep research to visioning, product design to strategy.

Elliott Williams

Elliott has practiced strategy, research, and design at 2nd Road, PNC Bank, and as a leader in tech start-ups. He launched Catapult and Legalsifter, and holds patents in machine learning and legal documentation. He knows when a problem requires slower, iterative approaches and when it needs fast disruption. Elliott studied Cognitive Science at MIT and Human-Computer Interaction at Carnegie Mellon.

Plus the most experienced team of designers, developers, and strategists.

Digital Product & Platforms

Design for Experience

Design for Services

Culture & Innovation


Identify Future Opportunities

Shaping Product and Service Strategy

Creating a Vision and Direction

New Venture Development


Internal Disruption

Cross-Functional Alignment

Strategic Conversations

Human-Centered Design and Innovation Workshops


Designing New Products & Services

App, Web, Product, & Platform Design and Development

Designing for Service

Consumer Research

System and Platform Architectures

Let’s Connect.