We orchestrate people, products, and services so our partners can align themselves to new, future opportunities.

Alex Wilcox Cheek

Alex is an entrepreneur and designer in one: he co-founded Macromicro, Classroom Salon, and Skale, and holds patents in data visualization, social currency, and online learning. For ten years, he was a Carnegie Mellon professor in Design, Business, and Information Systems where he also helped established the university’s branch campus in Qatar. His work has ranges from deep research to visioning, product design to strategy.

Elliott Williams

Elliott has practiced strategy, research, and design at 2nd Road, PNC Bank, and as a leader in tech start-ups. He launched Catapult and Legalsifter, and holds patents in machine learning and legal documentation. He knows when a problem requires slower, iterative approaches and when it needs fast disruption. Elliott studied Cognitive Science at MIT and Human-Computer Interaction at Carnegie Mellon.

Eric Spaulding

Eric is an experienced design and product leader who cut his teeth at IDEO and several Valley startups and accelerators. With success in building world class teams and powerful products, he has equal passion in the zero-to-one discovery of new products as he does in the designing, launching, and evolution of digital products that build meaningful customer experiences. Whether it’s healthcare, finance, intelligent environments, immersive cinema, or autonomous vehicles, Eric is driven to help companies find the story of their business and then express it in memorable ways.

Service Design Diagram
Elliott Running a Workshop
Service Blueprint Thumbnail
Alex Running a Workshop

Alex Giving a Talk on Healthcare
Product Testing


Identify Future Opportunities

Crafting Direction

Product and Service Strategies

Vision Setting

Containing Risk


Designing New Products & Services

Discovery Research

Products to Services

Systems and Platforms

Design for Behavioral Change

Technology Foresight and Alignment


Framing & Taming Wicked Problems

Internal Disruption

Brand, Vision, Values

Strategic Alignment

Workshops for Design Thinking, Research, and Human-Centered Design

Let’s Connect.